Because Gold = Better

Hey everyone, Ed Lau from the.[ED]ition here. I’ll be filling in for my buddy Kiltak this week as he takes some much needed time off.

Are you the type of person that thinks to themselves “Yes, my life would be complete if I owned a 24-carat iPod.”? I could barely believe my eyes when I saw that a company out of the UK is producing iPods with polished 24-ct gold backs. I thought only Donald Trump and Elvis impersonators had such horrifically bad taste. Prices start at about $600 for a 8GB iPod Nano.

If for some reason or other, you find yourself with too much money. You can 1.) give it to me or 2.) buy something that’s twice the awesome with only 10% of the ugly of a gold iPod. This isn’t the first time someone has produced products for people who light their Cubans with flaming hundreds and have a butler named Wilfred. But buying gold iPods and diamond encrusted televisions just tells the world that you’re vulgar and have no taste. If you’re going to blow that much cash on something, at least get something that’s worth the extra scratch.

The Vertu is a good example of a luxury product that, despite its ridiculous sticker price (starting at 6000 Euros…), has some features of merit as well as flawless construction and sleek styling. I actually got to try one of these out earlier this year and they’re built like tanks. Weigh about as much too.

The interesting part of the Vertu is the concierge service, which is basically a personal assistant that books your plane tickets, hotels, restaurant reservations, limos, etc. I think actually hiring an assistant costs more than the price of the phone. The bad news is, however, that the concierge is only included for a year as a complimentary service. After that, you have to pay.

But hey, if you can afford a phone that costs as much as a car, I’m sure that’s not a problem.