Microsoft have been working on what they say is a revolutionary digital photo format for years now, and now, Redmond plans to submit the new format to an organization that has the main task of analyzing new international standards. ‘HD Photo’, which was formerly called “Windows Media Photo”, is Microsoft’s answer to the aging JPG format. Apart from having twice the quality of traditional JPG pictures, HD Photo files also offer a better compression ratio along with other advanced features for today’s digital-imaging applications.
Time will tell whether HD Photo can supplant JPEG by gaining the support of printer, camera and application vendors. But Microsoft is supporting the format in products such as its Vista and XP operating systems and has already gained an important vendor ally.