Sony Jumps on Second Life Bandwagon

Sony has just announced today that PS3 owners will soon be able to interact with each other via a new virtual online community “à la Second Life” named ‘Home’. According to the Washington Post, ‘Home’ will be first released as a beta version sometime in April, and then officially launched in the 4th quarter of 2007. Just like in Second Life, people will be able to roam around a virtual land at the control of a customizable avatar, create objects to furnish their environment, and even exchange with other participants via audio, video or traditional chat.

Hmm, that doesn’t sound too innovative to me. All I see behind this is Sony trying to get a part of a new market that is still ripe for the taking. Can I blame them? Of course not.

Even if this game will be free, the Japanese giant will make sure to turn their new service into a money making machine by trying to sell unique gear to gullible players inside a ‘Home’ online shop. For those of you who are wondering what this new world will look like, here’s a quick screenshot, taken from one of the many public spots within the game.

PS3 Home

(via MakeYouGoHmmm)