Monsters University: One Serious Campaign


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Pixar has gone pretty much all-out with the advertising for the upcoming Monsters University movie. Not only have they created this fairly awesome recruitment video, there’s even a full-on University website (one which, I might say, is a lot better than some University websites I know of!).

The Monsters University movie is a prequel to Monsters Inc. It will take a look at 18-year-old versions of Sulley and Mike meeting at college, being in the same fraternity. They started off as rivals and became the best of friends.

Even if you aren’t into the Disney-Pixar children’s movie-magic, you’ve gotta give em kudos for a pretty awesome advertising campaign!

[Via Gay Geek]





2 Responses to Monsters University: One Serious Campaign

  1. I saw this a few months ago and shared it with some of my coworkers – at a university – and we all loved it. Especially the detail. It says something that they managed to nail the banal nature of campus event calendars.