You may have heard recently that DC Comics inked a deal with Amazon to bring 100 of its most popular graphic novel titles exclusively to Kindle Fire (it’s unclear at this point whether they will be available to other Kindle apps as well; at least one source suggest otherwise). These include books like Sandman, Watchmen, and a number of Batman titles.
Now Bleeding Cool News is reporting that Barnes & Noble is a little annoyed over this deal, considering DC’s previous reluctance to bring the titles to the Nook – so annoyed, in fact, that they sent emails to their stores telling employees to take DC titles off of the shelves. That’s right – no hard copies of Sandman at Barnes & Noble. Magically whisked away as if they’re not some of the bestselling graphic novels of all time. At least, this is what BCN is reporting.
So far there hasn’t been any announcement to this effect, just the rumor reported through BCN (apparently passed on by B&N employees), so I’m really hoping it’s not true. If it is, then it would be a huge mistake both in terms of business sense and PR. The issue aside of whether the exclusive deal was a good move on DC’s part either, that kind of reaction would come off as extremely petulant. And they may already have been alienating some customers this week by dropping the Blackberry platform for their e-reader.
So stayed tuned for more information… It seems far-fetched to me, but even as a rumor then some of the damage may have already been done, since Neil Gaiman tweeted about it this morning, and he has as much reach as most major news outlets.
Either way, what do you think of the DC exclusive deal with Kindle Fire? Would you be more inclined to purchase the platform if it turns out that you couldn’t read those titles on an iPad?