The 1.50USD ringtone is a celebration of Mr. Sulu’s 100,000 followers on Twitter. All proceeds go to The Old Globe Theater in San Diego toward the production of Allegiance — A New American Musical. The play is a love/survival story set during the internment of the Japanese in the United States during WWII. According to The Old Globe site,
Allegiance sheds new light upon a dark chapter of American history. With its moving score, Allegiance connects the audience with universal themes of love, family and redemption.
As most Trek fans are probably aware, the young George Takei was sent with his family to an internment camp after the bombing of Pearl Harbor. From there, they were shuffled to other camps until the end of the war.