1. I don’t need to know the ‘identifier id’ – if I see a how I want I highlight it and press record.
2. Rather than just recording that one episode I can choose a Season Pass that will record all new episodes of that show. It doesn’t matter if the show skips a week, or moves to an earlier or later time, or even moves days, TiVo will record it.

Amongst the other advantages:
I can easily tell the TiVo to record anything with, for example, Hugh Laurie in it, or anything with ‘cycling’ in the description, so I don’t have to know about programs in advance.
I can scroll through a list of all upcoming films, picking a particular genre if I wish, and simply mark the ones I want to record with hardly any effort.
It records things it thinks I might like, which works surprisingly well, but only if I have enough room, so I don’t have to prioritize such recordings.
The UI is better than any rival I’ve seen (and I’ve used Comcast cable, eyeTV, Sky satellite and a couple of Freeview systems). That includes both the on screen display and the remote.
Unlike all of those rivals, it just works – no crashes, no freezes, and even updates are painless.

I mean here in Sweden most just buy a digital receiver/blueray or dvd recorder. Then you can just do all that too, see the info about the shows, put in the shows identifier id and it will be recorded for you on the dvd or blueray. And if you don’t want to have a huge collection of dvds just buy one with a harddrive and you are free from that.

In my opinion tivo will soon get huge competition when you guys in America start to apply the same method. For Europe this gadget has no market.