Subscribe by EmailDell hires Hollywood stars for holiday ad campaign
November 27, 2007 by Geeks are Sexy | 1 comment
Mimicking the latest trend in technology advertising, Dell just launched a new site featuring American stars to stimulate Dell product sales this holiday season.
When Web surfers access the site for this new ad campaign, they’re given a choice of products they wish to receive for Christmas (or whatever other holiday they’re celebrating). Then, they have to select one of the many stars available to make a sales pitch about this product. Finally, they send the whole ad package to an e-mail address of their choice.
The lucky recipients of the sales pitch then get a message asking them to contribute (via Paypal) to the purchase of their friend’s desired item.
And as Burt Reynolds says in his clip: “Go ahead and buy a Dell product… and do it because Burt Reynolds told you to.”
Does anyone wants to get me an XPS laptop for Christmas? Oh and don’t forget, I want her to deliver it to me personally!
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It is a pretty good idea, they are always trying to come up with innovative ideas that will not be so obviously a sales pitch…. nice post