Make money from Adsense without turning off your readers


----------------

What blogger wouldn’t like to make some money from their blog? But if you paste a bunch of ads all over your site, your regular readers might get sick of your blatant commercialism. How do you get the best of both worlds?

Kiltak recently shared a secret with me on this topic — and since he basically stuffed money into my pocket, I think it’s fitting that for my first guest post at [GAS] I share this little tip with you:

Find a few posts on your blog that continue to get the most traffic well after they were posted, and place a 300×250 Adsense ad unit within the text of the post, floating in the upper right. It’s important that the post’s text wrap around the ad. You also want the ad to blend in, so use colors and styling that match the content of your site.

The beauty of this approach lies in an understanding of the difference between the habits of your regular readers and those that visit your post later. By waiting at least a week after posting, your loyal audience will have already read the entry and moved on, so they won’t be bothered by the ad. By picking a steadfastly popular post, however, you’re guaranteed to get some click-thrus.

The pot gets even sweeter for posts that get most of their recurring traffic from Google. There’s a very good chance that whatever the user was searching for will be found with a nice blue link in that ad unit, right in front of their faces.

Caveats: Adsense TOS does not allow you to place images next to an ad unit, so you have to be careful about pictures that are close to the top of your post. Remember that some users run in a smaller resolution than you do, too — which might move a left-justified image up next to the unit. Also, Adsense limits you to three ad units per page, so you have to avoid exceeding that number. Which leads to my next point.

Instead of pasting the Adsense script code directly into your post, you might want to alter your blog theme to do this for you automagically. On Chip’s Quips and Chip’s Tips, I added a category called “Wildly Popular“. My theme code looks for that category when rendering posts, and if I haven’t already placed three ads on the page, it inserts one inside a <div style=”float:right”>. So now, all I have to do is monitor popular content (I use Google Analytics) and when I see a post that has grown long legs, I just go add it to the “Wildly Popular” category.

No doubt others have discovered similar approaches. If you have evidence of prior art, just post a link here in the comments.

What other monetization strategies do you use?





24 Responses to Make money from Adsense without turning off your readers

  1. I have a small AdSense bar on the “single” page template of my blog. It’s between the “metadata” and the comment fields.

    As to my regular readers… I disclaim in my “Etc…” section that I have ads on some of my pages (got that idea from a friend).

    -A

  2. I have a small AdSense bar on the "single" page template of my blog. It's between the "metadata" and the comment fields.

    As to my regular readers… I disclaim in my "Etc…" section that I have ads on some of my pages (got that idea from a friend).

    -A

  3. Pingback: Chipping the web - the last tablet -- Chip’s Quips

  4. Something else I have been doing is taking a ad program like Commission Junction and replacing some of the links with their text links on older, well trafficked posts.

    Regular readers keep up with day to day stuff, or at minimum week to week. Search engine traffic will come after that… It seems to be working well for me. Anyone have any comments?

  5. Something else I have been doing is taking a ad program like Commission Junction and replacing some of the links with their text links on older, well trafficked posts.

    Regular readers keep up with day to day stuff, or at minimum week to week. Search engine traffic will come after that… It seems to be working well for me. Anyone have any comments?

  6. I have a pet peeve I’m noticing alot of website owners just smack some adsense ads right below the title of their page and you have to scroll down to get to the what you’re looking for. I hate that

  7. Some people arent very creative when it comes to placing ads on their site.. they make their page look really bad by just slapping some ads anywhere.. people might click on the ads sometimes but they wont remember your site.

    • Yeah, I agree with you Gabriel that any time you force your users to scroll down just to get to your content, that’s user abuse. That’s why in this post we say to float it right, with your text wrapping around it. That way, if the user is looking for what you’re writing about, they can start reading that right away. On the other hand, if what they were really looking for is something you’re advertising, that will be right in front of them, too.

  8. I have a pet peeve I'm noticing alot of website owners just smack some adsense ads right below the title of their page and you have to scroll down to get to the what you're looking for. I hate that

  9. Some people arent very creative when it comes to placing ads on their site.. they make their page look really bad by just slapping some ads anywhere.. people might click on the ads sometimes but they wont remember your site.

    • Yeah, I agree with you Gabriel that any time you force your users to scroll down just to get to your content, that's user abuse. That's why in this post we say to float it right, with your text wrapping around it. That way, if the user is looking for what you're writing about, they can start reading that right away. On the other hand, if what they were really looking for is something you're advertising, that will be right in front of them, too.

  10. So, like, how do you get an Adsense ad onto an individual post? I need some Adsense 101 — maybe someone could direct me to a great site that can teach me this stuff?

    • You could simply add the javascript code from Google for an ad unit directly into a post, if your blogging platform doesn’t sanitize for scripts.

      Or, you could use an approach similar to what I described here, where you place some marker on the post (I used a special category, but you could just as easily embed a special tag). Then your theme’s loop can look for that marker and embed the ad script if it finds it.

  11. So, like, how do you get an Adsense ad onto an individual post? I need some Adsense 101 — maybe someone could direct me to a great site that can teach me this stuff?

    • You could simply add the javascript code from Google for an ad unit directly into a post, if your blogging platform doesn't sanitize for scripts.

      Or, you could use an approach similar to what I described here, where you place some marker on the post (I used a special category, but you could just as easily embed a special tag). Then your theme's loop can look for that marker and embed the ad script if it finds it.

  12. I follow a number of blogs of people that are very good at monetizing through Adsense. One guy in particular likes to use the large rectangular box right in the top center body of the blog. He says that his own testing proves that one to be the best in terms of click through. The thinking behind it is that his regular readers will just skip over the ad and remain loyal because his content is of such a high quality. Yet, casual surfers will get annoyed by seeing the ad right away and then click the first link to leave the site which just happens to be that large Adsense block.

    Cool site guys. I agree, computer geeks are sexy.

  13. I follow a number of blogs of people that are very good at monetizing through Adsense. One guy in particular likes to use the large rectangular box right in the top center body of the blog. He says that his own testing proves that one to be the best in terms of click through. The thinking behind it is that his regular readers will just skip over the ad and remain loyal because his content is of such a high quality. Yet, casual surfers will get annoyed by seeing the ad right away and then click the first link to leave the site which just happens to be that large Adsense block.

    Cool site guys. I agree, computer geeks are sexy.

  14. Great post, and I'm trying follow it, but I have question on the very last part, that I can't seem to find the answer to elsewhere. Basically you say:

    "…I added a category called “Wildly Popular“. My theme code looks for that category when rendering posts, and if…"

    My question is what is the "theme code that look for that category"?

    Any help would be greatly appricated!

  15. Thanks for this great method, but can we use something else and more rentable (gainful) than Adsense ? Another good Advertising network I mean ?